Hi, I’m Fiona, I’m the founder of The Canine VA

I set up my business for the love of dogs and the people who run their businesses dedicated to them.

Many dog business owners find themselves frustrated and stretched to the limit. With only so many hours in the day, you often have to choose between working ridiculous hours to stay on top of everything, or spending time with your own human and doggy family!

Why should you have to sacrifice your life for your business success?

Why Me?

I’ve experienced the highs and lows of being a dog trainer and the exhaustive demands of executive assistance. That’s why I created The Canine VA – to help you rediscover the joy in your business, cut through the chaos, and focus on what matters: your passion for dogs.

I’m a seasoned VA with a passion for all things canine – my two gorgeous springer spaniels Hollie and Kensi are my inspiration. 

As a result, you get to feel the love again for the business you set up, reducing the chronic overwhelm and daily chaos. You get to do all the things you dreamed of doing, making more room to do what you love – building your business and income, and enjoying more time with your family.

Without results – income, stability, and growth – your business won’t survive. If all your time is being taken up with administration, fiddly processes and systems you don’t understand, there’s not much left for you at the end of the day.

Your Business Needs you

I understand how it feels to be juggling all the balls and working all the hours because I’ve been there. Your business needs someone who understands it and shares your passion. 

With a unique blend of professionalism and canine industry knowledge, I’m here to ease your admin burden and erase all the tech hell. You get to focus on what you love, caring for our four-legged furry friends and feeling free from the burden of running a business!

In just one year, I’ve transformed my VA services into a dynamic and tailored level of support for the canine industry. From refining processes to building online courses, I help businesses like yours expand and thrive.

I have lots of ideas about how to extend your services and serve your clients better. You don’t need to spend hours explaining your techniques or methods to me, because I get it.

And with my SBS (Small Business Sunday) recognition, and as a finalist and runner-up in the UK VA Awards 2023, you’re in award-winning hands.

I bring more than just administrative expertise. As a fellow dog lover, I stay up to date with all of the latest in canine nutrition, health trends, and industry regulations. I’m your ally in understanding and expanding your services, saving you time in explaining the intricacies of your work.

I‘m down to earth, very friendly and approachable, meaning I get on with everyone – especially dog people.


When we work together, you’ll never have to feel like you’re constantly chasing your tail again! Imagine a day where your schedule is seamless, your administrative load is light, and your focus is back where your passion is – on the dogs and the clients you cherish. 

That’s the transformation I offer.

Whether you’re a breeder, trainer, vet, or groomer, every single minute of your day matters. Allow me to handle the administrative tasks and business processes, so you can focus on your canine companions and clients.

Let’s embark on this journey together, transforming the way your canine business operates. We’ll craft a partnership allowing you to focus on growth, success, and, most importantly, getting your life back.

Fiona The Canine VA with Theo Paphitis
Runner up VA of the year Solo VA
Solo VA of the year award
Pet Professional Network

What My Clients
Think About Me

Alicia Fairclough

I am one of Fiona's VA clients and it is an absolute pleasure working with her. Fiona is professional and the quality of her work is excellent. Fiona provides a wide range of services for my business from essential administration to more nuanced tasks such as writing, learning the 'company voice' and assisting on major projects. I highly recommend Fiona and her services.

Karen Henley

Thank you Fiona for the graphics you designed for me 🐾 I would highly recommend Fiona to anyone looking for a VA with a wealth of experience, professional, friendly and knowledgeable about the canine industry.

Niki French

I had the pleasure of working with Fiona for my admin needs. As a dog trainer, I conduct Zoom lessons and record social media advice. Fiona efficiently transcribed these recordings into usable documents. Her canine industry expertise, having been an assistant trainer and a dog owner, ensured a smooth process. Fiona was lovely to deal with and has a lot of knowledge in the industry. I highly recommend Fiona's support for anyone in the canine industry needing assistance.


Thank you for the contract- I feel very confident working with you and only wish we had had something so stringent in place with our previous VA.

Louise Lewis

Fiona has so much knowledge and understanding in this area, that it has been easy transitioning all my admin task over to her. I now have more time to concentrate more on my business and not boring admin tasks! Thank you!

Vanessa Bsirsky

Amazing VA - really helped me with some tasks that were too time consuming for me. She is also super lovely, plus she did a fantastic job! Will definitely use her services again.

Hannah White

Fiona has been helping me with my business for a few months now and she has always been professional, knowledgeable and responsive to everything I have asked. I can (and do) highly recommended her to anyone working in the pet care industry.

Jemma Birch

Fiona efficiently set up an online appointment booking system for my grooming business. She provided guidance on system selection, collected necessary information, and customised it according to my preferences. Fiona's expertise in the canine industry and her tech-savvy assistance were invaluable. She also conducted a helpful Zoom meeting to ensure I could use the system effectively. I am over the moon with my system & highly recommend Fiona for similar projects.

Jess Jones

Could not recommend Fiona more! As a person who’s neurodiverse I struggle a lot with organising and prioritising as well as looking for the small detail but thankfully now I have Fiona to help and do all that for me! Fiona is truly great at what she does and not only had my business improved but so has my mental health

Alexandra Weiss

Fiona is an absolute star to have working with me. Very reliable, always prompt nothing is ever to much trouble. 100% recommend Fiona. She totally gets the way my dog training business works. Thank you.

Jordan Eley

Have been working with Fiona for a couple of months now and she’s brilliant. She’s extremely diligent and conscientious. She’s also completely unflappable which is brilliant with my 100 mile a minute mind. She’s helped with a variety of admin and products and always ready to offer advice on thoughts on new ideas. Would 100% recommend to anyone thinking of working with a VA.
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