Get your business working better behind the scenes

Strategic business support and hands-on help for established canine businesses and veterinary professionals.

Ways we can work together

Whether you need ongoing strategic and practical support across your business, a focused session to work through a particular challenge, or someone to take a standalone project off your hands, there are a few ways we can work together.

My core service is Strategic Business Support, where I work alongside established canine businesses and veterinary professionals to strengthen how the business runs behind the scenes and implement what needs to happen.

Not ready for ongoing support, or have something specific you need help with?

You can also book a Borrow My Brain strategy session or work with me on a standalone project.

Fiona Pedley providing business support for pet businesses, canine professionals and veterinary professionals

I know your industry

I work primarily with established businesses across the canine industry, including dog trainers, behaviourists, product businesses and service providers, as well as veterinary professionals and other animal-related businesses.

You don’t need to explain your industry to me. I understand the realities of running a professional canine business and the systems, structure and support needed behind the scenes to keep it working.

Dog Trainers · Behaviourists · Veterinary Professionals · Canine Product Businesses · Dog Care Businesses · Canine Service Providers

“

Professional, accurate and very efficiently done

 

“Omg! Amazing certificates!
This has been on my to do list for so long and just never got around to it.

Professional, accurate and very efficiently done.

Thank you 🙏”

– Caroline Taylor, Skill Vet Scan

Read more reviews →

Strategic Business Support

This is the core of my work: ongoing strategic and practical support for established canine businesses and veterinary professionals.

We look at how your business is currently running, where too much still relies on you, what needs improving and what needs to be put in place to support the next stage of your business.

Then we get on and do it.

This isn’t just about giving you ideas or a plan. I combine strategic input with hands-on implementation, so the things we decide need to happen actually happen.

What this can include

Support is shaped around your business and where I can make the biggest difference, but typically includes:

• Monthly strategic direction and planning
• Implementation and improvement of systems and processes
• Email marketing, automations and client communication
• Operational support across the business
• Oversight to keep different areas aligned and moving forward
• Regular check-ins to review progress and priorities

Rather than treating each of these as an isolated task, I look at how they fit together and what will make the business work better as a whole.

Strategic Business Support for pet businesses and the veterinary sector

This is a good fit if…

You’re running an established business and:

• Too much of the operational side still rests with you

• Growth is putting pressure on the way things currently work

• You know your systems or processes need improving

• You don’t need more ideas, you need clarity, structure and someone to follow things through

• You’re ready to invest in ongoing support rather than tackle everything alone

Investment

Tier 1


90-minute monthly strategy call + 7 hours of ongoing support

£550 per month

Tier 2

90-minute monthly strategy call + 15 hours of ongoing support

£1,100 per month

The strategy call gives us time to step back, look at what’s happening and decide where our attention will make the biggest difference. The remaining time is used to actually implement the work.

A three-month minimum commitment applies because this is ongoing business support rather than a quick fix.

Borrow My Brain and Standalone Project Work
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Borrow My Brain and Standalone Project Work

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Borrow My Brain

Borrow My Brain

Sometimes you don’t need ongoing support. You just need an experienced second brain on something.

Borrow My Brain is a focused 90-minute strategy session for working through a particular challenge, decision or area of your business that feels stuck.

We might look at your offers, systems, marketing, operations or something else that’s taking up far too much space in your head.

You’ll leave with clear decisions, practical next steps and a plan you can actually use.

What’s included
• Pre-session questionnaire
• 90-minute strategy session
• Practical direction tailored to your business
• Written executive summary with key actions and priorities

Investment
£240 for 90 minutes

Borrow My Brain can be used as a standalone session or as a useful starting point if you’re considering ongoing Strategic Business Support.

Standalone Projects

Not every business needs ongoing support. I also take on standalone projects where you need something specific set up, improved or finally finished properly. These projects give you access to the same canine-industry knowledge and practical experience without committing to ongoing support.

Need to get your email marketing working properly, rather than sitting half-finished on your to-do list?

I can set up, create and improve the systems and assets behind your email marketing, including:

• MailerLite, Mailchimp, Wix and similar platforms
• Newsletters and email campaigns
• Lead magnets and ebooks
• Landing pages
• Welcome and nurture sequences
• Email automations and campaign flows
• Canva marketing assets

Guide pricing

Newsletters from £80


Lead magnets / ebooks from £350


Email sequences & landing pages from £480

Final pricing depends on the scope and complexity of the project and will always be agreed in advance.

Got the idea or content but need someone to actually build the thing?

I can take care of the practical setup and structure behind your course or membership, making sure the experience works properly for both you and the people using it.

This can include:

• Thinkific, New Zenler and similar platforms
• Course structure and platform setup
• Uploading and organising content
• Membership setup and client access
• Sign-up and client journeys
• Payment integrations
• Emails and automations connected to delivery

Guide pricing from £850

More complex builds are quoted individually based on what’s required.

If your booking system involves too much manual work, doesn’t quite fit the way you now deliver your services, or has simply become a bit of a faff, I can help sort it out.

This can include:

• Booking platform setup and refinement
• Structuring services, programmes and appointments
• Calendar integrations
• Payment integrations
• Client communication
• Booking automations
• Improving the journey from booking through to delivery

Projects are quoted individually based on what’s required.

Sometimes the thing making your business harder to run isn’t one big problem. It’s all the little things behind the scenes that have never quite been organised properly.

I can help put structure around them, including:

• Internal systems and workflows
• Filing systems and documentation
• Client onboarding processes
• Client communication
• Internal processes
• Connecting different areas of the business so they work together properly

Projects are quoted individually based on what’s required.

Standalone work can also become part of Strategic Business Support where it makes more sense to tackle it within the wider business.

Can’t see what you need?

The projects above aren’t an exhaustive list.
If there’s something you need help setting up, sorting out or getting off your plate, get in touch and tell me what you need.

If it’s something I can help with, I’ll let you know the best way we can work together.

“

Fiona’s service was invaluable

 

“Fiona set up the system efficiently as I wanted it and even made suggestions to make it easier for me to use. I don’t do tech and I don’t have the time or patience to learn it, so Fiona’s service was invaluable.

Fiona is very knowledgeable in the canine industry and knows the systems, so she was really helpful. I am over the moon with my system and would highly recommend working with Fiona to anyone.”

– Jemma Birch, K-9 Heaven Dog Grooming

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FAQ

Fiona Pedley working on strategic business support for a client
How is this different from working with a typical virtual assistant?
I combine strategic thinking with practical implementation. That means I don’t simply wait for a list of tasks, I look at what you’re trying to achieve, what needs attention and how the different parts of your business fit together, then get on with the work that needs doing.
How many hours of ongoing support will I need?
That depends on your business, what you want support with and how much you’d like me to take on. We’ll talk through what would make the biggest difference and choose the appropriate level of support from there.
Do I have to commit to ongoing support?
No. You can book a Borrow My Brain session or work with me on a standalone project without committing to a monthly retainer.
Strategic Business Support has a minimum three-month commitment.
Do I need to know exactly what I need before getting in touch?
Not at all. In fact, part of my job is helping you work that out. Tell me what’s happening, what’s taking up too much time or headspace, or what you’d like to change, and we can work out the most useful next step.
Do you only work with canine businesses?
My work is primarily within the canine industry, including trainers, behaviourists, product businesses and service providers.
I also work with veterinary professionals and other animal-related businesses where the same level of professional, operational support is a good fit.

Not sure where to start?

You don’t need to know exactly what kind of support you need before you get in touch.
Tell me what’s happening in your business, what’s feeling difficult or what you’re trying to achieve, and I’ll help you work out the best place to start.