Strategic VA support for established veterinary and canine brands.
The quiet force behind well-run canine businesses.
Your business has grown, your systems need to grow with it.
I’m Fiona, founder of The Canine VA.
I work with established canine business owners and veterinary professionals across the UK and beyond who are growing, but carrying more of the business than they should be.
While I’m often found as a canine virtual assistant or pet virtual assistant, supporting with areas such as email marketing, systems and business operations, my role goes far beyond day-to-day admin.
Most of the time, the issue isn’t capability. It’s that the business has grown, but the way it runs behind the scenes hasn’t kept up. My work focuses on strengthening that — bringing structure to how your business operates, building systems that actually support it, and creating the space for you to think and lead more clearly.
When your business outgrows the way it’s been working.
There’s a point where being good at what you do isn’t enough to run the business around it. Particularly in veterinary and high-responsibility environments, where standards are non-negotiable, this creates pressure quickly.
What changes when the right support is in place?
You might recognise this
↓ All decisions, tasks and actions rely on you
↓ Processes aren’t documented, and rely on memory
↓ Marketing, email campaigns or client communication feel inconsistent
↓ The business is growing, but it feels heavier rather than easier
↓ You know what needs doing, but don’t have the time or headspace to do it properly
This is what I help with
↑ I build structure into how decisions get made, so it’s not all on you
↑ I document and systemise the processes that are currently in your head
↑ I bring consistency to your marketing, email and client communication
↑ I build the structure that lets growth feel lighter, not heavier
↑ I take the doing off your plate, so you get the time and headspace back to do your work
The right support means tangible results.
Ready to take things to the next level? These clients did.
£919.44 saved
One systems review call, four times the return.
£335 generated
From a single newsletter. 4 enquiries, 3 bookings. Not a one-off, this happens most months.
£2k booked
Two training-day enquiries after marketing became consistent.
10 hrs a week saved
By implementing one booking system.
Systems review call | Newsletter creation and implementation | Consistent marketing | Booking system implementation and management
Support that fits where you are.
Ongoing strategic business support
A long-term partnership for canine businesses ready for structure and support behind the scenes. We build the systems and operational support that let everything run more smoothly and consistently, with far less pressure on you. This is not task-based support.
90 minute borrow my brain strategy call
A focused 90-minute session to step back, think clearly, and work through what’s currently stuck – your offers, systems, marketing, or simply everything sitting in your head. You leave with clear direction and a plan you can follow. Often the starting point before ongoing support.
Email marketing & systems support
Implementation-focused support for the automations and marketing infrastructure behind your business. Email platforms to lead magnets, landing pages and client journeys, all built and connected properly so they’re streamlined and far less manual to manage.
“
My mental health is so much better with Fiona beside me.
“She’s the calm in my chaos, an oracle of wisdom and a whizz at tech stuff that I find so very daunting.
Having Fiona beside me through the highs and lows has made it easier to keep pushing through — not only has my business improved, but so has my mental health.”
– The Dog Nonna, Online Canine Guardian Support
Meet the person behind the support.
I bring over 18 years of executive support experience alongside real-world understanding of the canine industry. I don’t just look at what needs doing – I look at how your business is functioning and where it has outgrown its current way of operating.
My role is to bring clarity, structure and steady support, so your business can run in a way that feels more controlled and sustainable.
A calmer business starts behind the scenes
The Calm Business Blueprint walks you through five essential foundations: automation, systems, processes, tech and marketing, with practical ideas to help your business run more smoothly and sustainably.
Start where things feel hardest, make one improvement at a time, and create more space for the work you actually want to be doing.
